SeAH has been enhancing the corporate brand value by presenting a brand film every year that embodies the company’s identity and philosophy. Through various brand films such as ‘A Day in the Life of SeAH’, ‘The Spirit of Craftsmanship’, ‘The Sound of Steel’, ‘The Heart of Steel’, ‘We Are Changing’, ‘MY HERO’, ‘FLY, CHANGE AND GROW’, SeAH has shared its spirit and vision as a steel material specialist group that dreams of a beautiful world, both internally and externally.

The brand film, which shows the values SeAH has built up so far and the vision it should pursue in the future, has delivered a clear message to employees and the general public through very attractive visuals. The 2025 brand film, ‘I’m STEEL Here’, presents an emotional growth story about a child who develops a dream of space exploration through repeated encounters and farewells with ‘Captain SeAH’, a robot made of steel.

Even today, when numerous competing materials have emerged, the steel products produced by SeAH are still used as essential materials. Steel has always met the necessary conditions required by humanity and will continue to provide benefits as an important resource in the future. This brand film emphasizes not only the enduring value of steel but also its sustainability as a ‘circular material’.

In particular, the video concludes by conveying the message that SeAH’s steel materials will remain core materials in future advanced industries such as aerospace and renewable energy, just as they have been in the past, highlighting SeAH’s vision for continuous growth.

We look forward to the 2025 brand film ‘I’m STEEL Here’ being shared widely, conveying the value of steel that is always with us and SeAH’s identity of making the world beautiful with steel.