SeAH Group (Chairman Lee, Soon-Hyung) announced today that it will participate in the world's largest wire and tube exhibition 'Wire and Tube 2024' to promote its technological capabilities and synergies among affiliates for various demand industries.

Held in Düsseldorf, Germany, from April 15 to 19, Wire and Tube Show 2024 is an international trade fair with 1,058 exhibitors from 54 countries, including global steel companies such as ThyssenKrupp, ArcelorMittal, and Nippon Steel. The exhibition is expected to be an opportunity to meet with customers from around the world to understand industry trends in the wire and tube market, expand business networks, and explore new business opportunities.

SeAH Group will operate an integrated booth with five companies, including SeAH Steel, SeAH CSS, SeAH Special Steel, INOX TECH, and CTC. The integrated booth is 215m2 (65 pyeong) in size, and SeAH Group's commitment to 'change and innovation' is aesthetically expressed by applying 'spangles', a metal ornament that was considered an 'innovative attempt' in the Middle Ages, throughout the booth design. In addition, the video 'Journey of the Ring', a 'fak- out-of-home' (FOOH) promotional video of SeAH's products traveling from Korea to Dusseldorf, Germany, attracted a lot of attention from booth visitors.

SeAH Group plans to focus on promoting the synergies between affiliates in the supply chain of various demand industries through the exhibition of seamless precision pipes, nickel-clad steel pipes, wire rods, and raw materials for components applied to demand businesses such as oil & gas, automotive, hydrogen, and aerospace, and actively respond to the expansion of demand in the European market. In particular, SeAH CSS, which has a sales office in Germany, and INOX TECH, a specialty pipe production company in Italy, are expected to have a substantial marketing effect.

A representative of SeAH Group said, "We expect this to be an important opportunity to promote SeAH Group's products and materials, which are applied to various demand industries, and to glimpse various business possibilities." "We will continue to increase contact with global customers and expand our competitiveness in the European market."